The company's primary focus areas are education and skills development, arts and culture, and the environment. Secondary areas of interest are health and wellbeing, safety and security, and social development.

• Education and skills development – the area of focus will be projects that enhance secondary school scholars' access to educational material and teaching, bridging and mentoring projects which will enable tertiary level students to adjust to the demands of their new environment and which will bridge gaps in their knowledge and experience; and the provision of tertiary education bursaries and scholarships to persons that have demonstrated a clear ability to succeed in their studies. In addition, educational aids and resources such as libraries and laboratories will be supported.
• Sports and culture – it is believed that sports, arts and cultural programmes have the potential to serve as effective vehicles to uplift communities. They will be targeted at children to bridge the divide between their different communities and cultures, and to expose them to diverse experiences.
• The environment – environmental initiatives will promote an understanding of the importance of our environment amongst different communities and will contribute to conservation.